Handmade
Oushak Rugs
Our Story
A true love for home décor inspired our founder, Ashley Lynch, to create the company Ellington-Louise Collective, where she partners with artisans in India to create unique, high quality rugs.
The creation of our sister company, Southern Loom & Co. followed shortly after as designers and stockists took note of the Ellington-Louise Collective rugs. Southern Loom & Co. is specifically catered to our B2B customers. It’s here, that we are thrilled to offer trade partners wholesale pricing for our curated collection of best-selling designs, while offering custom designs as well. It would be our pleasure to work with you and help you create the perfect piece.
— Ashley and Cassi
The Design Process
Look through our catalog and select a design that matches your esthetic or let us help you customize your own unique design.
Choose a Design
Pick Your Colors
Submit Your Order
Our Designs
Transform your space with one of our 12 stunning designs or customize your own. Our company provides personalized services to bring your vision to life.
Trade Program
We offer special wholesale pricing to designers and stockists that would like to offer their customers our rugs. Please contact us to apply to become a trade partner.
Endless Color Combinations
The potential for custom color combinations is endless. We can match fabric swatches, wallpaper, and paint samples, etc. with our extensive range of color options.
Contact Us
Southern Loom & Co.
For Sales Inquiries:
christian@fiorilliandassociates.com
(704) 907-1948